Teaching

Teaching

Undergraduate courses

COM2501 Internet Communication

The course aims to provide students with a broad range of knowledge and skills regarding Internet communication through the World Wide Web and other forms of electronic communication. It will survey the development of the Internet and the Internet communication process, analyze the impact of Internet communication on the society and the major issues arising from Internet communication, and discover the social values and implications of various Internet applications. It will also allow students to learn the professional skills in the design, deployment, and administration of websites and create functional and innovative websites through applying various approaches of effective communication.

COM2405 Communication and Marketing

The course examines the concepts, analyses, and activities that comprise marketing management. It also discovers and examines how various communication channels facilitate marketing activities including the exchange between sellers and buyers or between other parties. It equips students with knowledge of and techniques in planning, implementing, and evaluating marketing strategies. Topics include definition of marketing, elements of marketing environment, planning process of marketing strategies, marketing mix, marketing management techniques, marketing research, as well as communication and presentation skills. Broad range of case studies will also be included.

COM2509 Interactive Digital Communication

This course aims to explore the interactive nature of digital media, their applications in different areas of communication, changes brought by interactive digital communication, and the impact of interactive digital communication on various aspects of society and personal life through readings, lectures, and class discussions. Additionally, students will create projects of interactive digital media through hands-on use of various creative/business applications and techniques. This class will prepare students for additional courses in applications of interactive digital communication.

 

Masters courses

COM5108 Psychological Processing of New Media

This course aims to discover and examine cutting-edge research in the areas of media psychology and new media studies. Specific topics addressed will include human-computer interactions (HCI) and computer-mediated communication (CMC) research on various types of new media interfaces such as the Internet, WWW, virtual reality, mobile media, and computer and video games.

 

 

At Nanyang Technological University (2005-2013)

Undergraduate courses

COM257 Media Effects

This course is intended to provide an informed and critical evaluation of media’s influence and effects by systematically investigating the content of media messages, the nature of individuals and audiences, and the mechanisms involved in various types of media effects. It will introduce students to basic concepts in social science research and communication study, briefly review the history of media research, and examine some of the most common types of media effects. In its survey of media effects, the course will cover many prominent communication theories that help to explain the who, what, where, and why of media influence. The goal is for students to have deeper understanding of the extensiveness and limitations of media effects and to be able to critically assess claims of media impact.

COM462 Information Society and Policy

The purpose of this course is to examine the nature and characteristics of the “information society,” primarily from advanced sociological and communication studies perspectives. We will be looking at the “information society” in the context of other massive social changes, including globalization and shifts in our conceptions of the nature of human society. We will start by examining some historically influential scientific and artistic visions of the “information society” and continue by discussing the works of many leading contemporary theorists, legal scholars and social commentators who have attempted to articulate the implications of the digital age for our societies. The course covers topics such as the impact of social media on social and political life; surveillance and privacy; copyright and intellectual property in the digital age; and social implications of mobile communications.

 

Masters courses

A6311 Advanced Communication Research

The course provides further depth into both quantitative and qualitative research methods beyond the basic research method course in order to prepare you to undertake more rigorous research. The first half of the course is devoted to qualitative research, whereby you will learn about planning and designing a qualitative research study. The course will focus on three major techniques in qualitative research, namely participant observation, in-depth interviewing and focus group interviewing. Students will also learn how to analyse and interpret qualitative data. The second half of the course will start with an introduction to a social-scientific method, followed by lectures on measurement, survey design and content analysis. In the second half of each class, students will be given hands-on training in statistical analysis using SPSS (V17.), which is one of the most popular statistical packages used by social scientists and industry researchers.

 

PhD courses

A9012 Communication Theory

This course focuses on both macro and micro aspects of communication. First, the course introduces some of the main theories, concepts and models in the field of communication studies. We then move on and examine the interactions between media and societal institutions. Topics include communication and culture, political economy of the media, international communication and globalization, etc. Students are introduced to the current research and public debates about the role of different communication media in a society, including newspapers, television and the Internet. Second, we introduce some of the main theoretical approaches to the study of individuals’ uses of media, as well as socio-psychological effects of media on individuals and society. Students are introduced to seminal social scientific works on media selection and choice, as well as on social/behavioral effects of communication, including effects of media violence and political communication effects. Finally, we will examine most recent theoretical advances in the field of new media.